A CUT ABOVE THE REST
Dating back to the early 20th century and the Chicago stockyards, Chicago Cutlery’s roots began as a knife sharpening service dedicated exclusively to the city’s professional butchers who depended on having the sharpest and most durable knives. Today, Chicago Cutlery products bring that same approach to your kitchen. The Chicago Cutlery brand team engaged Kaleidoscope to refresh their existing packaging architecture with an ownable and easy to navigate consumer experience. Leveraging the brand’s rich history in Chicago, our team utilized elements of the city’s historic meat packing district to tell an honest brand story to deepen consumers’ reason to believe. The result is a product portfolio design strategy that elevates the brand, differentiates at shelf and positions the line as a true cut above the rest.