Swiss Miss
Design That Never Loses Steam
The Swiss Miss brand team came to Kaleidoscope with a key brand insight: the consumer and on-pack experiences were telling two different stories. Simply put, there’s nothing cold and distant about a delicious cup of hot cocoa. Our job was to create an intimate, rich and inviting design strategy that did the real experience justice. After a deep dive into the category, our team discovered several key opportunities for disruption including a new design architecture, product photography, premium material and finishes, and a relatable brand story. Through the integration of research, strategy, design, and prototyping, our final solution included a portfolio-wide graphic architecture, merchandising displays, and multi-sensorial packaging experience that equipped the Swiss Miss team to go full steam ahead towards the future.
Featured Work
Ruffage
RuffageWhere Wagging Meets WellnessUpstream Innovation・Brand Strategy・Naming・Color, Material & Finish Strategy・Brand Identity・Packaging Design・Design Validation・Digital Rendering・Packaging PrototypesThe Challenge Beginning as a proof of concept for our innovation...
Ambassador
Ambassador90 Years of Trust. Redesigned for What's Next.Brand Identity・Packaging Design・Portfolio Architecture・Design ImplementationThe Challenge Ambassador is a beloved regional brand built on quality and heritage dating back to 1932. As Land O'Frost prepared to...