dyfed richards

Kaleidoscope welcomes Dyfed “Fred” Richards as Chief Creative Officer and Managing Partner. Richards’ start at Kaleidoscope spurs the forward momentum that started with the redesign of its 35,000-square-foot headquarters and relaunch of the company website www.thinkkaleidoscope.com. The studio and site redesigns were aimed at better reflecting the company’s approach to collaboration among its multidisciplined teams and clients.

Richards will play an integral role in the growth and evolution of the firm’s strategic creative vision, client service processes and business development efforts. With over 20 years of experience in the branding and design industry at MLR Chicago, FutureBrand, Interbrand and most recently, The Brand Union, where he served as Worldwide Creative Director of Consumer Branding, Richards has proven to be a client-centric and strategic resource. He has led creative development initiatives for key clients including P&G, Bayer, Wrigley, Unilever and many others.

“I am extremely excited about where we are going as an organization. We strive to be the best place to work for employees and the partner of choice for our clients. Fred’s passion, intellect and design prowess will help put the Kaleidoscope business vision on a strategic, consumer-centric platform that will enable delivery of compelling consumer brand solutions,” states Kaleidoscope CEO Gary Chiappetta.


About Kaleidoscope
Kaleidoscope started as a brand imaging and prototyping company in 1995. Through that work, it began to build credibility with clients by solving product and packaging design challenges. It then built additional disciplines and teams around those services. Kaleidoscope employs brand strategists, industrial and graphic designers, implementation and mock-up artists and other specialists. They work together to solve brand strategy, design and realization challenges — simple or complex, local or global. For more information visit www.thinkkaleidoscope.com.


Media Contact:
Adara Bowen