by Kaleidoscope Chicago | Feb 7, 2025
MCCAIN Easier to shop. Easier to enjoy.Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...
by Kaleidoscope Chicago | Dec 13, 2019
EGGLIFE Flour Tortillas Have Flown The Coop Egglife was hatched from the idea that a no-carb, no sugar and high protein wrap was possible. And not only possible but great-tasting. And a great tasting wrap that just happens to be made from eggs is a cause for...
by Kaleidoscope Chicago | Oct 14, 2019
THERMOS Protect What You Love As a true global category creator, Thermos has a century-old reputation of top-tier performance, quality and durability in beverage and food insulation. However, as new competitors began to reshape consumer perceptions of brands in the...
