by Kaleidoscope Chicago | Jun 15, 2026
Sara Lee Growing a Sub-Brand Worth Noticing Sub-brand Identity・Packaging Design・Design System・Brand Guidelines・Design Implementation・Digital Rendering・Packaging Prototypes The Challenge Building on the launch of Sara Lee’s single-serve warm dessert line, Sweet...
by Kaleidoscope Chicago | Apr 14, 2026
Beastie A Brand That Refuses to Sit, Stay, or Blend In Consumer Research・Strategy・Brand Identity・Packaging Design The Challenge In pet care, brand identity and packaging design tend toward the safe and sentimental — predictable shelf cues that fail to stand out. As an...
by Kaleidoscope Chicago | Jun 4, 2025
Grupo Bimbo: Marinela Expanding Horizons. Staying True to Tradition. Consumer Research・Naming・Packaging Design・Product Photography & Illustrations・Design Implementation・Brand Guidelines・Digital Renderings・Packaging Prototyping The Challenge Marinela had built a...
by Kaleidoscope Chicago | Feb 7, 2025
McCain Easier to Shop. Easier to Enjoy. Consumer Research・Packaging Design・Product Photography・Design Implementation・Digital Renderings・Packaging Prototyping・Production Artwork・Brand Guidelines The Challenge Frozen potato leader McCain had introduced a warm, energetic...
by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a Brand for Continued Success Brand Strategy・Packaging Design・Digital Renderings・Packaging Prototyping・Brand Guidelines・Brand Activation The Challenge When Cubii launched its seated elliptical, the brand assumed its core audience was office workers...
