by Kaleidoscope Chicago | Apr 24, 2026
Kona Brewing Hard Seltzer Same Family, Different Energy Design Strategy・Packaging Design・Visual Identity・Brand World Development The Challenge In 2023, Kona Brewing Co. left the hard seltzer category. The islands kept drinking. Just not Kona. With White Claw and Maui...
by Kaleidoscope Chicago | Apr 14, 2026
Beastie A Brand That Refuses to Sit, Stay, or Blend In Consumer Research・Strategy・Brand Identity・Packaging Design The Challenge In pet care, brand identity and packaging design tend toward the safe and sentimental — predictable shelf cues that fail to stand out. As an...
by Kaleidoscope Chicago | Sep 10, 2025
Excel Gum Engaging the Next Generation of Gum Chewers Consumer Research・Packaging Design・Design Implementation・Product Illustrations・Brand Guidelines・Digital Renderings・Packaging Prototyping The Challenge The Mars Excel team aimed to refresh its packaging to attract...
by Kaleidoscope Chicago | Dec 20, 2023
Duncan Hines Have Your Cake and Keto Too Brand Identity・Packaging Design・Digital Renderings・Packaging Prototyping The Challenge Duncan Hines built its reputation on desserts that are easy to make and even easier to enjoy. But for keto consumers with a sweet tooth, the...
by Kaleidoscope Chicago | Dec 20, 2023
Radio Flyer Revitalizing A Heritage Brand As a partner with Radio Flyer for over 10 years, Kaleidoscope worked to capture the essence of what was unique to the brand: the memories and emotion of what it meant to ride in a wagon being pulled by a parent or grandparent....
