by Kaleidoscope Chicago | Sep 10, 2025
Excel Gum Engaging the Next Generation of Gum Chewers Consumer Research・Packaging Design・Design Implementation・Product Illustrations・Brand Guidelines・Digital Renderings・Packaging Prototyping The Challenge The Mars Excel team aimed to refresh its packaging to attract...
by Kaleidoscope Chicago | Jun 4, 2025
Grupo Bimbo: Marinela Expanding Horizons. Staying True to Tradition. Consumer Research・Naming・Packaging Design・Product Photography & Illustrations・Design Implementation・Brand Guidelines・Digital Renderings・Packaging Prototyping The Challenge Marinela had built a...
by Kaleidoscope Chicago | Feb 7, 2025
McCain Easier to Shop. Easier to Enjoy. Consumer Research・Packaging Design・Product Photography・Design Implementation・Digital Renderings・Packaging Prototyping・Production Artwork・Brand Guidelines The Challenge Frozen potato leader McCain had introduced a warm, energetic...
by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a Brand for Continued Success Brand Strategy・Packaging Design・Digital Renderings・Packaging Prototyping・Brand Guidelines・Brand Activation The Challenge When Cubii launched its seated elliptical, the brand assumed its core audience was office workers...
by Kaleidoscope Chicago | Dec 20, 2023
Duncan Hines Have Your Cake and Keto Too Brand Identity・Packaging Design・Digital Renderings・Packaging Prototyping The Challenge Duncan Hines built its reputation on desserts that are easy to make and even easier to enjoy. But for keto consumers with a sweet tooth, the...
