A brand’s identity extends far beyond just a logo. Its overall appearance, and the way it makes a consumer feel every time they interact with a touchpoint is absolutely vital. Those experiences should work holistically to convey a singular, meaningful and memorable brand experience.
Kaleidoscope manages to pull off infectious brand identities by cross-pollinating talent. We have in-house capabilities no competitor can match, such as brand strategy, 3D printing, prototyping, a model shop and focus group studios, where “brand experience” is born.
“The task was to transform our brand identity and unify our trade dress. Kaleidoscope knocked it out of the park.” - Jude Nosek, Keson
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We explore the lost art of the opening ceremony, as recently featured on @TheDieline https://t.co/46yZLwiDAB… https://t.co/k7lhRvut4s2 months ago