For our client, two brothers, beekeeping started as a hobby in their suburban neighborhood. Their love of bees involved more than nurturing the hive; but a reverence for the contribution bees make to the planet. Unknown to many, Honey Bees are in decline due to a condition … Read More ›
Imagine launching a new consumer product with no marketing budget—just the product design and packaging as your brand proposition. It’s a compelling hypothetical. And it was part of the discussion at January’s Package Design Matters Conference. Kaleidoscope’s Executive Creative Director Fred Richards shared the stage with Paul Chibe, former CMO, AB/Inbev, Jon Denham, CCO ConAgra. The … Read More ›
A fitness brand gets a new set of muscles
Wells Street CrossFit is a fresh face on the Chicago fitness scene. Their vision evolves from a long-held truth about working out; those with a passion for their practice have found the thing that works for them. To some that means an IRONMAN competition. To others … Read More ›
Each Kaleidoscope project begins with a client proposal and a promise to deliver innovation. How we achieve the big “Ah Ha” is the nerve-wracking part. But I know from experience, if you’re not nervous; if you don’t have an explorer’s zeal for discovery and a scientist’s passion for discipline, you’re in the wrong field.
Improving … Read More ›