SustPack2015, a sustainable packaging conference, put on by Smithers Pira and the Sustainable Packaging Coalition was held last week in Orlando, Florida. Bryan Shova, Industrial Design Director at Kaleidoscope, was asked to speak about the considerations of brand equity and sustainable packaging design. And according to the attendee list that was … Read More ›
By: Audra Bielskus and Jennifer Bae
Grab Your Oven Mitt – Here are the Hot Trends
Colors were dazzling and products ran the gamut from fun new twists on traditional kitchenware to DIY kits for wine and beer drinkers. The array was beyond big, but here are some of the trends that caught our attention.
Mason jars … Read More ›
Packaging, sadly, is one of the last things considered when it comes to the marketing mix. Advertising, PR events, stunts, social media and other “glamorous” initiatives seem to get preferential attention over the primary delivery of many brands – the package.
So when do you really know it’s time to reevaluate and update packaging graphics? What … Read More ›
A New Way to Think about CorningWare
Sometimes cultural trends sneak up on your brand faster than you can say “Food Network.” Such was the case with CorningWare French White bakeware, which was consistently losing share in a housewares category dominated by Celebrity Chef-endorsed product lines. Research revealed that consumers associated the brand to nostalgic concepts, although they … Read More ›