I am currently spending a few months in China as part of an exploratory market and cultural audit for our business. The best way to understand packaging and the consumer experience in another country is to live there. Fortuitously, my wife had a business assignment in Beijing, so off we went to live and … Read More ›
As the marketplace continues to evolve, retailers are searching for opportunities to stand out from the competition and drive consumer loyalty. Emerging as a vital differentiator are the increasingly competitive private label brands, which are allowing retailers to create brand exclusivity.
Although once associated with utilitarian design and a ‘no frills’ shopping experience, private brands … Read More ›
I think there are a fair few breweries basking in the glory of the success of the craft ale revolution. Step inside any supermarket and your going to find a dedicated area swathed in the most outrageous packaging. Some of it’s great, some of it not so, but each one displays a confidence that … Read More ›
A few years ago, in a piece I wrote about home delivery, I mentioned my childhood in North Wales where I made a bit of money delivering newspapers door to door. In fact, pre-Millennial U.S. children shared a similar rite of passage. Although we said good-bye to milk delivery and newspaper routes for a … Read More ›