ALDI, a leading grocery retailer known for its high-quality private-label products at everyday low prices, wanted to act quickly to meet the needs of an evolving and diverse consumer base. In order to draw a new audience and grow share, the company decided to increase focus on its specialty brand offering. Throughout the project, … Read More ›
From 2006 through 2013 Fred Richards every month wrote an article with observations on the marketing, design and graphic world around us. These articles were published in national and international design and marketing publications. In a return to these monthly marketing observations, we first take a look at inspiration and the role of design.
The … Read More ›
Chicago, IL. – June 12, 2014 – Kaleidoscope, an integrated design and realization agency has been named one of Chicago’s Best and Brightest Companies to Work For® by the National Association for Business Resources (NABR), an organization that stresses the importance of excellence in human resource practices and employee enrichment.
An independent research firm … Read More ›
Have you ever walked down the aisle of a grocery store, looked at all of the packages sitting on the shelf, and think (in the words of Talking Heads), “How did [they] get here?” Well, what you are seeing is the end product of a company’s 1-2 year (or sometimes longer) multi-departmental effort to … Read More ›