We all see on a daily basis consumer products with net weights, statements of identity and distribution statements. Who regulates the size, position, verbiage, readability, typography, claims and other labeling standards on consumer packaging? I recently hosted an agency-wide lunch and learn session on packaging design regulations and wanted to share some of the presentation with you.
Who Regulates … Read More ›
As a packaging designer and nature lover I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low costs. Many breakthroughs have begun to deliver on the promise, PaperFoam, RPET, and PLA to name a few. But many of these … Read More ›
An inspiring vision built upon a robust strategy and delivered through brilliant creative and meaningful innovation, is a proven equation to achieve sustainable business growth and powerful partnerships.
But there is so much more to it!
It’s also about nurturing and fighting for all the soft aspects of relationships that create a positive, inspiring and fruitful … Read More ›
Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package. Today, brick and mortar stores are under an incredible amount of pressure to stay relevant and the rules of shopping are changing with the accessibility … Read More ›