Blog - The World Through Our Lens


We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
Hungry for more? Get in touch.

The Medium Is The Message

We process information differently based on the medium through which we consume content. The exact same information seen on a screen is interpreted differently than on the pages of a paper-bound book. The same can be said about your product. By putting your product in the hands of consumers, you are offering a more real and vivid product experience. This is a vital tool when trying to produce sales.

read more

When Attendees Become Believers

Outdoor Retailer is organized and managed by the Outdoor Industry Association (OIA), which hosted the same show I attended this past November. However, this show was different. The atmosphere was high energy. Loud music played through-out the convention center and beer was handed out at the end of the day. I could tell everyone was happy to be there. Rewind two years ago and this was not the case.

read more

Lost In Translation

People in the trade community often joke that customs compliance wonks speak a different language than everyone else. But in a world where online sales are skyrocketing, and two-day shipping is an expectation instead of a luxury, the language barrier is no longer just an inconsequential jest.

read more

The Future of Trade

With 40 new Democrats joining the House of Representatives, all eyes are on how the new majority will challenge President Trump’s ability to work across the politically divided government. Trade policy will be at center stage.

read more

Are Top Leaders Hurting Their Bottom Line?

Leaders are assumed to be the ones that guide themselves and others to do the right thing. They inspire others while most importantly building trust. However, while mapping out the direction in which the brand needs to go, they can sometimes take the wrong path. Design Director, Bart Laube, explores seven ways leaders can ultimately end up hurting their brand more than helping it.

read more

The Power of First Impressions

Package design is all about visual, on-shelf impact. Whether that impact stems from product recognition, appealing aesthetics, or eye-catching design, it should come as no surprise that imagery plays a huge role in creating these visual influences. Imagery can also help explain what the package contains, convey a level of value or quality, and even evoke a subconscious emotional response or connection to a product.

read more

Hairy Who?

The Art Institute of Chicago has organized the first-ever major survey exhibition dedicated solely to the Hairy Who artist group on display through Jan 6, 2019.

read more

Driving The Change

Kaleidoscope is proud to announce its most recent office opening in the Over The Rhine neighborhood of Cincinnati. Much like the neighborhood itself, Kaleidoscope celebrates a uniqueness that has driven its rise and success in the branding and design industry over the past several decades, and is excited to have a long-lasting impact on the area’s vibrant arts community.

read more

Top 4 Sustainability Trends to Watch for in 2018

This year, SustPack continued its role as the leading sustainable packaging event in the industry as individuals, companies, and brands gathered to discuss their passions for making a difference. Coming out of the conference, here are our top 4 trends to watch for in 2018.

read more