THROUGH OUR LENS
Take a look into the minds of the talented people at Kaleidoscope. Here we share our thoughts, opinions and the latest trends in brand strategy, innovation, design and realization. Hungry for more? Get in touch.
Retail CAN YOU DESIGN FOR RETAIL WITHOUT COMPROMISING YOUR BRAND? Anna Coffou, Sr. Account Manager May 12, 2017 Here’s a scenario: you’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about...read more
PRODUCT & STRUCTURAL DESIGN WHY THE MAKER MOVEMENT IS IMPORTANT TO THE FUTURE OF BRANDING Audra Norvilas, Industrial Design Director March 22, 2017 Traditionally, creating a brand has been thought of in two dimensions; a unique name and logo is introduced to the...read more
CPG Trends THE LOST ART OF THE OPENING CEREMONY Fred Richards, Chief Creative Officer December 1, 2016 Everyone remembers that special moment on Christmas morning tearing through the gift wrapping, or the simple moment of tearing the foil off a jar of coffee to get...read more
CPG Trends THE INS AND OUTS OF SHOPPING IN CHINA; AN EXPAT EXPERIENCE Gary Chiappetta, Chief Executive Officer September 19, 2016 I am currently spending a few months in China as part of an exploratory market and cultural audit for our business. The best way to...read more
Private Label Trends HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY Stephanie Donelson, Account Manager August 17, 2016 As the marketplace continues to evolve, retailers are searching for opportunities to stand out from the competition and drive...read more
A few years ago, in a piece I wrote about home delivery, I mentioned my childhood in North Wales where I made a bit of money delivering newspapers door to door. In fact, pre-Millennial U.S. children shared a similar rite of passage. Although we said good-bye to milk...read more
In the spring of 2016, IDSA quarterly "Women in Industrial Design" featured Professor Joyce Thomas, an influential industrial design professor at University of Illinois at Urbana-Champaign. A couple standout senior projects from her tenure were also featured, and we...read more
CPG Trends 2016 CHANGE TO THE NUTRITIONAL FACTS LABEL Kaleidoscope June 28, 2016 The FDA has finalized the requirement for all Nutrition Facts panels to be updated starting July 26, 2016. This is the largest single labeling update the FDA announced in over 25 years....read more
Confectionery Trends SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2017 Liz Reese, Sr. Creative Director June 10, 2016 Staying on top of, or even ahead of, packaging trends can be what makes or breaks the success of your next product launch. There's no...read more
Packaging Regulations A BRIEF HISTORY OF PACKAGING REGULATIONS Mike Gondek, Design Implementation Artist May 6, 2016 We all see on a daily basis consumer products with net weights, statements of identity and distribution statements. Who regulates the size, position,...read more
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Kaleidoscope is the firm where strategists, designers, and makers work together to not just develop ideas, but build them—conceptually and physically. It starts with an immersive understanding of your business challenges and brand objectives, and is then delivered through a compelling consumer POV.