By: Audra Bielskus and Jennifer Bae
Grab Your Oven Mitt – Here are the Hot Trends
Colors were dazzling and products ran the gamut from fun new twists on traditional kitchenware to DIY kits for wine and beer drinkers. The array was beyond big, but here are some of the trends that caught our attention.
Mason jars … Read More ›
Packaging, sadly, is one of the last things considered when it comes to the marketing mix. Advertising, PR events, stunts, social media and other “glamorous” initiatives seem to get preferential attention over the primary delivery of many brands – the package.
So when do you really know it’s time to reevaluate and update packaging graphics? What … Read More ›
A New Way to Think about CorningWare
Sometimes cultural trends sneak up on your brand faster than you can say “Food Network.” Such was the case with CorningWare French White bakeware, which was consistently losing share in a housewares category dominated by Celebrity Chef-endorsed product lines. Research revealed that consumers associated the brand to nostalgic concepts, although they … Read More ›
By: Alexandra Goff, Liz Fisher and Deb Fairchild
Kaleidoscope’s view of the 2015 StoreBrands Innovation & Marketing Summit
From February 25 – 27, Chicago hosted the 2015 StoreBrands Innovation & Marketing Summit. Topics ranged from sustainability for store brands and the battle for innovation to the impact of technology on store brands and using social media … Read More ›