About Us - You Have A Vision. We Can Get You There.

DIFFERENT BY DESIGN

Our holistic approach is not just about big ideas; it’s about delivering tangible business results across mutliple touchpoints. Integrating strategy, design and prototyping ensures your brand assets are firing on all cylinders and delivering a return on your investment.

STRATEGY & INNOVATION

Consumer Insights & Trend Analysis
Category & Industry Immersion
Naming
Brand Equity & Positioning
Story & Communication Strategy
Brand & Portfolio Architecture

BRAND IDENTITY

White Space Mapping
Brand Positioning
Brand Tone of Voice
Visual Identity Systems
Asset Management
Brand Identity

PACKAGING DESIGN

Territory & Concept Development
Packaging Design
Brand Asset Development
Brand Expression & Guidelines
In-Store Marketing
Amazon Compliance

PRODUCT & STRUCTURAL DEVELOPMENT

Form Language Studies
Product & Structural Design
Palletization
Material Reduction and Sustainability
Engineering for Manufacturing

DESIGN IMPLEMENTATION

Design Adaptation
Production Art
Proofing & Approval
Product Information Management
Regulatory Compliance
Retouching & Image Composition

PROTOTYPING & MOCK-UP

Color Development
Direct Imaging & Digital Printing
3D Printing & CNC Machining
In-Market Test Samples
Digital Renderings
Proof of Concept

POINTING NORTH™

Design thinking requires a disciplined and rigorous methodology to be successful. And thats why you hire us. Our proprietary methodology and tools allow us to clearly address your brand challenge through four strategic lenses to yield distinct and viable market-ready brand solutions.

Pointing North Methodology

ITERATIVE PROTOTYPING

We understand that the world of branding is both 2 and 3 dimensional. Our iterative approach compliments our Pointing North™ methodology and encourages a holistic exploration of ideas through tangible prototypes. Designed to be fluid and adaptable, this philosophy allows our teams to abandon rigid processes to learn, test, refine and optimize solutions with both speed and agility.

POINTING NORTH™

Pointing North Methodology

Design thinking requires a disciplined and rigorous methodology to be successful. And thats why you hire us. Our proprietary methodology and tools allow us to clearly address your brand challenge through four strategic lenses to yield distinct and viable market-ready brand solutions.

ITERATIVE PROTOTYPING

We understand that the world of branding is both 2 and 3 dimensional. Our iterative approach compliments our Pointing North™ methodology and encourages a holistic exploration of ideas through tangible prototypes. Designed to be fluid and adaptable, this philosophy allows our teams to abandon rigid processes to learn, test, refine and optimize solutions with both speed and agility.

REALIZATION IS AT OUR CORE

At the core of our methodology is our agile approach to iterative prototyping to garner feedback early and often. And for more than 20 years, our Realization teams have combined craftsmanship and technology to develop mock-ups, models and prototypes for some of the world’s most iconic brands.

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