by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a BrandFor Continued Success When the seated-elliptical brand Cubii was initially launched, the brand believed it would be suitable for office workers trying to squeeze some exercise into their day. What they didn’t know was that Cubii would become...
by Kaleidoscope Chicago | Mar 2, 2021
Dunkin’ A Smile In The Mind & In Your Cup In a move as bold as their roasts, Dunkin’ dropped the Donuts from their brand name and needed a new retail design to match. Recognizing that consumers turned to Dunkin’ not only for donuts but also for a delicious...
by Kaleidoscope Chicago | Dec 13, 2019
EGGLIFE Flour Tortillas Have Flown The Coop Egglife was hatched from the idea that a no-carb, no sugar and high protein wrap was possible. And not only possible but great-tasting. And a great tasting wrap that just happens to be made from eggs is a cause for...
by Kaleidoscope Chicago | Oct 14, 2019
THERMOS Protect What You Love As a true global category creator, Thermos has a century-old reputation of top-tier performance, quality and durability in beverage and food insulation. However, as new competitors began to reshape consumer perceptions of brands in the...
