by Kaleidoscope Chicago | Jun 12, 2026
Ruffage Where Wagging Meets Wellness Upstream Innovation・Brand Strategy・Naming・Color, Material & Finish Strategy・Brand Identity・Packaging Design・Design Validation・Digital Rendering・Packaging Prototypes The Challenge Beginning as a proof of concept for our...
by Kaleidoscope Chicago | Apr 14, 2026
Beastie A Brand That Refuses to Sit, Stay, or Blend In Consumer Research・Strategy・Brand Identity・Packaging Design The Challenge In pet care, brand identity and packaging design tend toward the safe and sentimental — predictable shelf cues that fail to stand out. As an...
by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a Brand for Continued Success Brand Strategy・Packaging Design・Digital Renderings・Packaging Prototyping・Brand Guidelines・Brand Activation The Challenge When Cubii launched its seated elliptical, the brand assumed its core audience was office workers...
by Kaleidoscope Chicago | Mar 2, 2021
Dunkin’ A Smile in the Mind and in Your Cup Packaging Design・Design Implementation・Brand Guidelines・Packaging Prototyping The Challenge When Dunkin’ dropped the Donuts from its name, the rebrand wasn’t just a logo change, it was a signal that the...
by Kaleidoscope Chicago | Dec 13, 2019
EGGLIFE Flour Tortillas Have Flown The Coop Egglife was hatched from the idea that a no-carb, no sugar and high protein wrap was possible. And not only possible but great-tasting. And a great tasting wrap that just happens to be made from eggs is a cause for...
