by Kaleidoscope Chicago | Jun 15, 2026
Jenny’s Tofu Great Food Deserves to be Unmissable Brand Identity Refresh・Packaging Design・Design System・Design Implementation・Digital Rendering・Packaging Prototypes The Challenge Jenny’s Tofu is a premium tofu brand crafted from organic, Illinois-grown...
by Kaleidoscope Chicago | Jun 15, 2026
Sara Lee Growing a Sub-Brand Worth Noticing Sub-brand Identity・Packaging Design・Design System・Brand Guidelines・Design Implementation・Digital Rendering・Packaging Prototypes The Challenge Building on the launch of Sara Lee’s single-serve warm dessert line, Sweet...
by Kaleidoscope Chicago | Jun 11, 2026
Ambassador 90 Years of Trust. Redesigned for What’s Next. Brand Identity・Packaging Design・Portfolio Architecture・Design Implementation The Challenge Ambassador is a beloved regional brand built on quality and heritage dating back to 1932. As Land O’Frost...
by Kaleidoscope Chicago | Sep 10, 2025
Excel Gum Engaging the Next Generation of Gum Chewers Consumer Research・Packaging Design・Design Implementation・Product Illustrations・Brand Guidelines・Digital Renderings・Packaging Prototyping The Challenge The Mars Excel team aimed to refresh its packaging to attract...
by Kaleidoscope Chicago | Jun 4, 2025
Grupo Bimbo: Marinela Expanding Horizons. Staying True to Tradition. Consumer Research・Naming・Packaging Design・Product Photography & Illustrations・Design Implementation・Brand Guidelines・Digital Renderings・Packaging Prototyping The Challenge Marinela had built a...
