by Kaleidoscope Chicago | Jun 12, 2026
Ruffage Where Wagging Meets Wellness Upstream Innovation・Brand Strategy・Naming・Color, Material & Finish Strategy・Brand Identity・Packaging Design・Design Validation・Digital Rendering・Packaging Prototypes The Challenge Beginning as a proof of concept for our...
by Kaleidoscope Chicago | Mar 25, 2024
Duracell Optimum Driving Innovation in a Sleepy Category Innovation Workshop・Structural Packaging Design・Design Implementation・Digital Renderings・Packaging Prototyping・Packaging Sales Samples The Challenge As the number one trusted battery brand, Duracell introduced a...
by Kaleidoscope Chicago | Dec 20, 2023
Radio Flyer Revitalizing A Heritage Brand As a partner with Radio Flyer for over 10 years, Kaleidoscope worked to capture the essence of what was unique to the brand: the memories and emotion of what it meant to ride in a wagon being pulled by a parent or grandparent....
by Kaleidoscope Chicago | Mar 14, 2018
Fairlife Shaking Up The Milk Category Our challenge was to create a masterbrand and position it as a health and wellness leader. However, fairlife nutrition comes from milk, a commoditized category that has not seen innovation in decades. fairlife had to reinvigorate...
