by Kaleidoscope Chicago | Jun 4, 2025
Grupo Bimbo: Marinela Expanding Horizons. Staying True to Tradition. Consumer Research・Naming・Packaging Design・Product Photography & Illustrations・Design Implementation・Brand Guidelines・Digital Renderings・Packaging Prototyping The Challenge Marinela had built a...
by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a Brand for Continued Success Brand Strategy・Packaging Design・Digital Renderings・Packaging Prototyping・Brand Guidelines・Brand Activation The Challenge When Cubii launched its seated elliptical, the brand assumed its core audience was office workers...
by Kaleidoscope Chicago | Oct 14, 2019
Thermos A Brand Built to Last Brand Strategy・Brand Identity・Packaging Design・Product Design・Design Implementation・Digital Renderings・Packaging Protoyping・Brand Activation The Challenge Thermos is one of the rare brands whose name has become the word for the product...
by Kaleidoscope Chicago | Sep 27, 2019
ROUND BARN WINERY, DISTILLERY & BREWERY Bursting Onto The Scene With the popularity of canned wine, beer, and cocktails on the rise, a large grocery retailer approached Round Barn to produce and sell their popular sangria in a can for the first time. To ensure a...
by Kaleidoscope Chicago | Jan 30, 2019
Kitco Translating Success Across Borders Although not a household name in the U.S., Kuwaiti-based KITCO has been a beloved snacking brand in the Gulf Coast for over 50 years. As their vision and portfolio continued to grow, KITCO came to Kaleidoscope looking to...
