by Kaleidoscope Chicago | Oct 14, 2019
Thermos A Brand Built to Last Brand Strategy・Brand Identity・Packaging Design・Product Design・Design Implementation・Digital Renderings・Packaging Protoyping・Brand Activation The Challenge Thermos is one of the rare brands whose name has become the word for the product...
by Kaleidoscope Chicago | Sep 27, 2019
ROUND BARN WINERY, DISTILLERY & BREWERY Bursting Onto The Scene With the popularity of canned wine, beer, and cocktails on the rise, a large grocery retailer approached Round Barn to produce and sell their popular sangria in a can for the first time. To ensure a...
by Kaleidoscope Chicago | Jan 30, 2019
Kitco Translating Success Across Borders Although not a household name in the U.S., Kuwaiti-based KITCO has been a beloved snacking brand in the Gulf Coast for over 50 years. As their vision and portfolio continued to grow, KITCO came to Kaleidoscope looking to...
by Kaleidoscope Chicago | Jul 9, 2018
Swiss Miss Design That Never Loses Steam The Swiss Miss brand team came to Kaleidoscope with a key brand insight: the consumer and on-pack experiences were telling two different stories. Simply put, there’s nothing cold and distant about a delicious cup of hot cocoa....
by Kaleidoscope Chicago | Mar 14, 2018
Fairlife Shaking Up The Milk Category Our challenge was to create a masterbrand and position it as a health and wellness leader. However, fairlife nutrition comes from milk, a commoditized category that has not seen innovation in decades. fairlife had to reinvigorate...
