Swiss Miss
Design That Never Loses Steam
The Swiss Miss brand team came to Kaleidoscope with a key brand insight: the consumer and on-pack experiences were telling two different stories. Simply put, there’s nothing cold and distant about a delicious cup of hot cocoa. Our job was to create an intimate, rich and inviting design strategy that did the real experience justice. After a deep dive into the category, our team discovered several key opportunities for disruption including a new design architecture, product photography, premium material and finishes, and a relatable brand story. Through the integration of research, strategy, design, and prototyping, our final solution included a portfolio-wide graphic architecture, merchandising displays, and multi-sensorial packaging experience that equipped the Swiss Miss team to go full steam ahead towards the future.
Featured Work
Sara Lee Sweet Moments
Sara LeeGrowing a Sub-Brand Worth NoticingSub-brand Identity・Packaging Design・Design System・Brand Guidelines・Design Implementation・Digital Rendering・Packaging PrototypesThe Challenge Building on the launch of Sara Lee's single-serve warm dessert line, Sweet Moments...
Ruffage
RuffageWhere Wagging Meets WellnessUpstream Innovation・Brand Strategy・Naming・Color, Material & Finish Strategy・Brand Identity・Packaging Design・Design Validation・Digital Rendering・Packaging PrototypesThe Challenge Beginning as a proof of concept for our innovation...