by Kaleidoscope Chicago | Sep 10, 2025
EXCEL GUM Engaging the Next Gen of Gum Chewers The Mars EXCEL team aimed to refresh its packaging to attract Gen Z consumers while maintaining loyalty from its core audience and meeting Québec’s Bill 96 requirements for bilingual packaging. This redesign also...
by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a BrandFor Continued Success When the seated-elliptical brand Cubii was initially launched, the brand believed it would be suitable for office workers trying to squeeze some exercise into their day. What they didn’t know was that Cubii would become...
by Kaleidoscope Chicago | Oct 14, 2019
THERMOS Protect What You Love As a true global category creator, Thermos has a century-old reputation of top-tier performance, quality and durability in beverage and food insulation. However, as new competitors began to reshape consumer perceptions of brands in the...
