by Kaleidoscope Chicago | Apr 24, 2026
Kona Brewing Hard Seltzer Same Family, Different Energy Design Strategy・Packaging Design・Visual Identity・Brand World Development The Challenge In 2023, Kona Brewing Co. left the hard seltzer category. The islands kept drinking. Just not Kona. With White Claw and Maui...
by Kaleidoscope Chicago | Mar 25, 2024
Duracell Optimum Driving Innovation in a Sleepy Category Innovation Workshop・Structural Packaging Design・Design Implementation・Digital Renderings・Packaging Prototyping・Packaging Sales Samples The Challenge As the number one trusted battery brand, Duracell introduced a...