by Kaleidoscope Chicago | Feb 7, 2025
MCCAIN Easier to shop. Easier to enjoy.Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...
by Kaleidoscope Chicago | Aug 18, 2023
Grinds Cofee Pouches Branding For Better Habits For a dozen years, Grinds Coffee Pouches helped athletes and everyday consumers quit chewing tobacco and nicotine with its innovative, caffeine-based products. When we met, the marketing team had a new goal: reach a...
