by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a Brand for Continued Success Brand Strategy・Packaging Design・Digital Renderings・Packaging Prototyping・Brand Guidelines・Brand Activation The Challenge When Cubii launched its seated elliptical, the brand assumed its core audience was office workers...
by Kaleidoscope Chicago | Dec 20, 2023
Duncan Hines Have Your Cake and Keto Too Brand Identity・Packaging Design・Digital Renderings・Packaging Prototyping The Challenge Duncan Hines built its reputation on desserts that are easy to make and even easier to enjoy. But for keto consumers with a sweet tooth, the...
by Kaleidoscope Chicago | Mar 2, 2021
Dunkin’ A Smile in the Mind and in Your Cup Packaging Design・Design Implementation・Brand Guidelines・Packaging Prototyping The Challenge When Dunkin’ dropped the Donuts from its name, the rebrand wasn’t just a logo change, it was a signal that the...
