Lillie’s Q
Tradition You Can Taste
For a brand that delivers top shelf sauce, Lillie’s Q looked to Kaleidoscope to deliver a top shelf brand experience. With a flavor quality that captivates consumers from the first bite, the brand wanted to depict themselves as a brand with products that not only satisfy and exceed the expectations of their loyal sauce aficionados, but also invite BBQ amateurs to upgrade their palettes and experiment with a superior dining experience. By executing an in-depth immersion and competitive analysis, Kaleidoscope organized the brand portfolio, established points of differentiation, delivered a refined package, and planned for future growth within the category that aligned with the newly crafted brand experience.
EXCEL Gum
EXCEL GUM Engaging the Next Gen of Gum Chewers The Mars EXCEL team aimed to refresh its packaging to attract Gen Z consumers while maintaining loyalty from its core audience and meeting Québec's Bill 96 requirements for bilingual packaging. This redesign also brought...
Marinela
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...