Moet & Chandon
Bringing Everyone Together Again
Our 3-year partnership with Moet & Chandon demonstrates the true depth of talent on our design and Prototyping teams. The brand approached us to design New Year’s Eve packaging, and the ask was deeply important: the pandemic had kept us from collectively celebrating for the better part of two years, and the Moet team wanted to help consumers make the most of every precious second together. Because we couldn’t fly to Paris to present our ideas in person, we shipped packaging prototypes overseas so our client partners could see exactly what we had in mind (like foil effects and embossing to truly deliver on the magic and sparkle of the brand). After collaborating on creative refinements, we landed on toast-worthy champagne packaging fit for a unique moment in time.
EXCEL Gum
EXCEL GUM Engaging the Next Gen of Gum Chewers The Mars EXCEL team aimed to refresh its packaging to attract Gen Z consumers while maintaining loyalty from its core audience and meeting Québec's Bill 96 requirements for bilingual packaging. This redesign also brought...
Marinela
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...