ALDI VISTA BAY HARD SELTZER
A Refreshing Take On A Category
Recognizing the dramatic growth of the Hard Seltzer category, ALDI engaged Kaleidoscope to support the creation of its own private label brand, Vista Bay. Leveraging our Pointing North™ methodology, we developed a full brand solution including naming and packaging design all under two months. The resulting design reflects the spirit of the beverage within; simple and light with subtle bursts of flavor in every sip. Evoking adventure, natural beauty and health-conscious enjoyment, the brand is set up to serve any occasion.
McCain
MCCAIN Easier to shop. Easier to enjoy. Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...
Duracell
Duracell Building a Better Battery Pack You don’t get to be the #1 trusted battery brand by resting on your laurels. When Duracell was ready to debut Optimum, an alkaline battery with a new cathode system, the packaging team knew the experience had to look and feel...