Kitco
Translating Success Across Borders
Although not a household name in the U.S., Kuwaiti-based KITCO has been a beloved snacking brand in the Gulf Coast for over 50 years. As their vision and portfolio continued to grow, KITCO came to Kaleidoscope looking to overcome threats from emerging regional competitors, and to respectfully evolve their heritage brand to connect with their loyal consumer base in an ever-shifting marketplace.
The list of factors at play was long. The time available to execute was not. We first developed a robust but streamlined brand positioning and architecture to organize KITCO’s portfolio and establish a clear vision for the future. Then came a new brand identity, packaging, product, POSM and activation strategy to bring it all to life. With a strategy focused on honoring the brand’s rich heritage and attracting a new generation of consumers, our team crafted a distinctive visual language to propel KITCO forward as an iconic, culturally-relevant brand that spells success in any language.
Marinela
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...
McCain
MCCAIN Easier to shop. Easier to enjoy. Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...