Lillie’s Q
Tradition You Can Taste
For a brand that delivers top shelf sauce, Lillie’s Q looked to Kaleidoscope to deliver a top shelf brand experience. With a flavor quality that captivates consumers from the first bite, the brand wanted to depict themselves as a brand with products that not only satisfy and exceed the expectations of their loyal sauce aficionados, but also invite BBQ amateurs to upgrade their palettes and experiment with a superior dining experience. By executing an in-depth immersion and competitive analysis, Kaleidoscope organized the brand portfolio, established points of differentiation, delivered a refined package, and planned for future growth within the category that aligned with the newly crafted brand experience.
Marinela
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...
McCain
MCCAIN Easier to shop. Easier to enjoy. Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...