by Kaleidoscope Chicago | Jun 15, 2026
Sara Lee Growing a Sub-Brand Worth Noticing Sub-brand Identity・Packaging Design・Design System・Brand Guidelines・Design Implementation・Digital Rendering・Packaging Prototypes The Challenge Building on the launch of Sara Lee’s single-serve warm dessert line, Sweet...
by Kaleidoscope Chicago | Jun 11, 2026
Ambassador 90 Years of Trust. Redesigned for What’s Next. Brand Identity・Packaging Design・Portfolio Architecture・Design Implementation The Challenge Ambassador is a beloved regional brand built on quality and heritage dating back to 1932. As Land O’Frost...
by Kaleidoscope Chicago | Apr 24, 2026
Kona Brewing Hard Seltzer Same Family, Different Energy Design Strategy・Packaging Design・Visual Identity・Brand World Development The Challenge In 2023, Kona Brewing Co. left the hard seltzer category. The islands kept drinking. Just not Kona. With White Claw and Maui...
by Kaleidoscope Chicago | Apr 14, 2026
Beastie A Brand That Refuses to Sit, Stay, or Blend In Consumer Research・Strategy・Brand Identity・Packaging Design The Challenge In pet care, brand identity and packaging design tend toward the safe and sentimental — predictable shelf cues that fail to stand out. As an...
by Kaleidoscope Chicago | Sep 10, 2025
Excel Gum Engaging the Next Generation of Gum Chewers Consumer Research・Packaging Design・Design Implementation・Product Illustrations・Brand Guidelines・Digital Renderings・Packaging Prototyping The Challenge The Mars Excel team aimed to refresh its packaging to attract...
