by Kaleidoscope Chicago | Sep 10, 2025
EXCEL GUM Engaging the Next Gen of Gum Chewers The Mars EXCEL team aimed to refresh its packaging to attract Gen Z consumers while maintaining loyalty from its core audience and meeting Québec’s Bill 96 requirements for bilingual packaging. This redesign also...
by Kaleidoscope Chicago | Dec 20, 2023
Duncan Hines Have Your Cake and Keto Too Known for desserts that are easy-to-make and easier-to-enjoy, Duncan Hines recognized an absence at shelf for keto consumers with a sweet tooth. Following the keto diet, the brand created a flavor-forward recipe that was low in...
by Kaleidoscope Chicago | Dec 20, 2023
Radio Flyer Revitalizing A Heritage Brand As a partner with Radio Flyer for over 10 years, Kaleidoscope worked to capture the essence of what was unique to the brand: the memories and emotion of what it meant to ride in a wagon being pulled by a parent or grandparent....
by Kaleidoscope Chicago | Dec 18, 2023
CHINET Bringing a NewGeneration to the Table Since the 1930s, consumers have counted on Chinet for their banquets, barbecues, and everyday meals. But in 2020, the brand came to us with a challenge: it wasn’t seeing the same replacement of core consumers as it once...
by Kaleidoscope Chicago | Aug 18, 2023
Grinds Cofee Pouches Branding For Better Habits For a dozen years, Grinds Coffee Pouches helped athletes and everyday consumers quit chewing tobacco and nicotine with its innovative, caffeine-based products. When we met, the marketing team had a new goal: reach a...
