by Fred Richards | Jun 22, 2021 | Brand Strategy
Strategy How Long Can You Scream? Fred Richards CMO & Partner June 22, 2021 Standing out for being different is not as easy as it used to be. Once upon a time all a brand needed to do was attract attention to itself by pointing out the frailties of any given...
by Fred Richards | Oct 23, 2019 | Brand Strategy, Thought Leadership
Brand Strategy NAVIGATING SEASONAL STRATEGIES Dyfed “Fred” Richards CMO & Partner October 23, 2019 To assume that a seasonal strategy is the same as any other limited brand offering would be a huge mistake. Consumers are savvy and understand when...
by Fred Richards | May 14, 2019 | Conference Recap, Global Trends, Thought Leadership
by Fred Richards | Jan 30, 2018 | Culture, Inspiration
Inspiration THE MAGIC OF MOVIES: HOW GREAT FILMS INSPIRE GREAT DESIGN Fred Richards, Chief Creative Officer January 30, 2018 Every so often we have what we like to call “Movie Nights” at Kaleidoscope. It’s a time to put your feet up, mindlessly munch on some microwave...
