Radio Flyer
Revitalizing A Heritage Brand
As a partner with Radio Flyer for over 10 years, Kaleidoscope worked to capture the essence of what was unique to the brand: the memories and emotion of what it meant to ride in a wagon being pulled by a parent or grandparent.
Our teams repositioned the brand and designed a new Radio Flyer strategy for the 21st century including a new generation of products, packaging and retail brandactivation, while opening up new channels and markets. Radio Flyer’s revenue has since grown five fold, regaining top market share in the wagon category andbecoming number one in tricycles and ride-ons.
Marinela
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...
McCain
MCCAIN Easier to shop. Easier to enjoy. Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...