Swiss Miss
Design That Never Loses Steam
The Swiss Miss brand team came to Kaleidoscope with a key brand insight: the consumer and on-pack experiences were telling two different stories. Simply put, there’s nothing cold and distant about a delicious cup of hot cocoa. Our job was to create an intimate, rich and inviting design strategy that did the real experience justice. After a deep dive into the category, our team discovered several key opportunities for disruption including a new design architecture, product photography, premium material and finishes, and a relatable brand story. Through the integration of research, strategy, design, and prototyping, our final solution included a portfolio-wide graphic architecture, merchandising displays, and multi-sensorial packaging experience that equipped the Swiss Miss team to go full steam ahead towards the future.
McCain
MCCAIN Easier to shop. Easier to enjoy. Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...
Duracell
Duracell Building a Better Battery Pack You don’t get to be the #1 trusted battery brand by resting on your laurels. When Duracell was ready to debut Optimum, an alkaline battery with a new cathode system, the packaging team knew the experience had to look and feel...