THERMOS
Protect What You Love
As a true global category creator, Thermos has a century-old reputation of top-tier performance, quality and durability in beverage and food insulation. However, as new competitors began to reshape consumer perceptions of brands in the category, their leadership recognized a need to reintroduce and reignite how consumers experience the brand.
After extensive consumer research, we created a robust, cross-functional vision for the brand that the entire business could rally around. Including a consumer need states model, positioning and messaging strategy, portfolio architecture, brand identity and visual language, we leveraged their unique equities to craft an authentic brand experience that Thermos alone could claim.
McCain
MCCAIN Easier to shop. Easier to enjoy. Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...
Duracell
Duracell Building a Better Battery Pack You don’t get to be the #1 trusted battery brand by resting on your laurels. When Duracell was ready to debut Optimum, an alkaline battery with a new cathode system, the packaging team knew the experience had to look and feel...