ALDI VISTA BAY HARD SELTZER
A Refreshing Take On A Category
Recognizing the dramatic growth of the Hard Seltzer category, ALDI engaged Kaleidoscope to support the creation of its own private label brand, Vista Bay. Leveraging our Pointing North™ methodology, we developed a full brand solution including naming and packaging design all under two months. The resulting design reflects the spirit of the beverage within; simple and light with subtle bursts of flavor in every sip. Evoking adventure, natural beauty and health-conscious enjoyment, the brand is set up to serve any occasion.
Marinela
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...
McCain
MCCAIN Easier to shop. Easier to enjoy. Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...