EGGLIFE

Flour Tortillas Have Flown The Coop

Egglife was hatched from the idea that a no-carb, no sugar and high protein wrap was possible. And not only possible but great-tasting. And a great tasting wrap that just happens to be made from eggs is a cause for celebration.

With plans to debut their wraps in retailers with a fast-approaching deadline, Egglife entrusted Kaleidoscope with equipping them with everything a new, small business needs to go to market. The end goal–to hatch a compelling contemporary consumer brand for their wraps while creating a foundation and clear vision for future innovations that disrupt the category as delicious egg-based products. Of course, bringing a new business to life isn’t without its challenges. Deadlines and tight turnarounds needed to be met without sacrificing quality. After delivering packaging, guidelines of the identity and a vision for brand activation and future product developments, Egglife was armed to grow their business, and go to market with confidence.