RXBAR
Design Layered In Excellence
Since 2013, RXBAR has set itself apart with health-conscious snacks made with simple ingredients and no BS. Looking to indulge, the brand introduced a new line of protein bars that layer some richness along with nutrition. Kaleidoscope was tasked with designing the RXBAR Layers packaging to stand out at shelf while staying true to the brand roots. By retaining a familiar brand equity but slimming the overall silhouette, the design extension intrigues both brand loyalists and newcomers alike. Recently launching in major retailers and online, the brand has become the go-to bar for consumers who crave both guilt-free indulgence and a high-protein snack layered into one.
Marinela
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...
McCain
MCCAIN Easier to shop. Easier to enjoy. Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...