by Kaleidoscope Chicago | May 20, 2011 | Press
From Sample to Brand Fan: Guy Gangi, Director of Brand Strategy, Planning and Design GCI: Is it a reasonable or feasible goal to create a sale through samples? Yes, it is reasonable and feasible to create sales through samples. The most effective way to create a sale...
by Kaleidoscope Chicago | May 20, 2011 | Press
Calphalon, a line of cutlery, bakeware and kitchen electronics, is moving the cookware category in a more sustainable direction thanks to its ReNew program. The mail-back initiative is an industry-first that allows consumers to easily recycle their old cooking...
