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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Should Brands Consolidate Design?

by Kaleidoscope Chicago | Apr 9, 2013 | Culture, Innovation, News, Thought Leadership

What drove Newell Rubbermaid to consolidate design under one roof? Product-driven brands create differentiation in the marketplace through innovation and design thinking, which today are table stakes in both buzz and practice, but are still the linchpins for...

The Cause and Effect of Truth in Design Agencies

by Kaleidoscope Chicago | Jan 2, 2013 | Culture, Innovation, Thought Leadership

What shapes your ethical work standards? To understand this, you need to look deeply inward at how your code-of-conduct was formulated at a very young age and how it was enabled or deterred as it evolved over time to form your current ethical work standards that you...

Observational Thinking: Global Visual Vandalism

by Kaleidoscope Chicago | Dec 3, 2012 | Culture, Thought Leadership

There is an inane, primal need for people to be seen and heard. It is amazing to see how many people seek to make a more permanent, indelible mark within their environment. Many satisfy that desire in a socio-economic fashion by striving to garner a higher social...

Observational Thinking Part 1 – Auburn is the New Black

by Kaleidoscope Chicago | Nov 2, 2012 | Culture, Thought Leadership

It is amazing how many people seek to alter their physical traits surgically or cosmetically for reasons of perceived beauty, emulation, trends, fads, religion, rebelling, and/or a combination of psychological and cultural influences. When you really think about it,...
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