Our Chicago Digital Printing Solutions Solve Challenges For Major CPG Brands
Kaleidoscope is unusual among creative consultants in having extensive production assets of our own, housed in a 30,000-sq.-ft. innovation center offering digital printing, roll-fed and flatbed inkjet proofing, finishing systems and milling machines for structural work.
A short-run of labels for sales samples of hair-care products tested the capabilities of two of our most sophisticated pieces of equipment: HP Indigo WS4600 digital label press; and our new Digicon label finishing system from A B Graphic International. The client was Unilever, which needed 2,000 labels to brand a pair of SKUs for the market launch of its Suave Naturals line.
We also called upon our in-house printing capabilities to help Skittles, a well established candy brand, launch Skittle Riddles. When Skittles decided to go to market with the new variation aimed at 12- to 17-year olds, the brand asked us to produce a short-run of sample packages that sales reps could take to the retail outlets where Skittles Riddles was to be introduced.
*The above excerpt was taken directly from the original article featured in February’s Package Design Magazine.
To learn more about how we solve printing challenges for our clients, you can read the full article on Package Design Magazine’s website.
Kaleidoscope is the premier Co-Creative & Brand Realization agency in the world. We believe in working together with our clients to develop breakthrough product, package and brand solutions through Iterative Design Thinking, Rapid Ideation and Iterative Prototyping.