DISPATCHES FROM THE FUTURE OF FOOD
January 30, 2020
If there was a period of “Enlightenment” for food, it could be marked by the year 2020. Specialty food manufacturers are driving change so quickly that national CPGs are scrambling to catch up. A new food economy is being created by a wave of entrepreneurs, food technologists and visionaries that want to change the way people think, shop and eat. In January 2020, I had the chance to meet some of these entrepreneurs at the 45th Winter Fancy Food Show in San Francisco. There were approximately 1,539 booths registered through the Specialty Food Association (SFA) where I experienced firsthand a plethora of new ingredients, ingredient pairings, food products and food alternatives from all around the world.
While once an
The Mintel team also shared some interesting trends that are fueling growth in online, brick-and-mortar and food service spaces. Based on their research, claims such as plant-based, All-Natural, Organic, Non-GMO, Locally Sourced and Eco-Friendly are attention draws for consumers dedicated to a better-for-you (BFY) selection of food in their refrigerators or on-the-go occasions. According to Mintel, Gen-Z and Millennial consumers prioritize their purchases by healthy convenience, whereas Gen-X consumer
Regardless of demographic, the one overarching trend surrounding specialty food manufacturers is the consumer demand for transparency and traceability. To meet this demand, there has been a rise of B-Corps who are voluntarily meeting high standards of accountability and certified by the non-profit B Lab. Many start-ups and small specialty food companies are leading this movement and putting pressure on larger corporations and food manufacturers. While it’s only a matter of time before big brands follow suit, others such as Danone are already striving to meet B Corp standards of social and environmental transparency.
But all CPG companies, large or small, should take care
Welcome to the future of food and food manufacturing where accountability to the well-being of consumer health is at the forefront of innovation, product development