by Kaleidoscope Chicago | Jun 4, 2025
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...
by Kaleidoscope Chicago | Feb 7, 2025
MCCAIN Easier to shop. Easier to enjoy.Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...
by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a BrandFor Continued Success When the seated-elliptical brand Cubii was initially launched, the brand believed it would be suitable for office workers trying to squeeze some exercise into their day. What they didn’t know was that Cubii would become...
by Kaleidoscope Chicago | Dec 18, 2023
CHINET Bringing a NewGeneration to the Table Since the 1930s, consumers have counted on Chinet for their banquets, barbecues, and everyday meals. But in 2020, the brand came to us with a challenge: it wasn’t seeing the same replacement of core consumers as it once...
by Kaleidoscope Chicago | Aug 18, 2023
Grinds Cofee Pouches Branding For Better Habits For a dozen years, Grinds Coffee Pouches helped athletes and everyday consumers quit chewing tobacco and nicotine with its innovative, caffeine-based products. When we met, the marketing team had a new goal: reach a...
