by Kaleidoscope Chicago | Mar 25, 2024
Duracell Building a Better Battery Pack You don’t get to be the #1 trusted battery brand by resting on your laurels. When Duracell was ready to debut Optimum, an alkaline battery with a new cathode system, the packaging team knew the experience had to look and feel...
by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a BrandFor Continued Success When the seated-elliptical brand Cubii was initially launched, the brand believed it would be suitable for office workers trying to squeeze some exercise into their day. What they didn’t know was that Cubii would become...
by Kaleidoscope Chicago | Dec 20, 2023
Radio Flyer Revitalizing A Heritage Brand As a partner with Radio Flyer for over 10 years, Kaleidoscope worked to capture the essence of what was unique to the brand: the memories and emotion of what it meant to ride in a wagon being pulled by a parent or grandparent....
by Kaleidoscope Chicago | Mar 15, 2021
Cafe Bustello Bringing An Icon To Life A company rich in heritage, traditions and soul, Cafe Bustelo reached out to Kaleidoscope to launch a line of ready-to-drink coffee beverages. For nearly 100 years, Cafe Bustelo has symbolized and celebrated the stories, flavors...
by Kaleidoscope Chicago | Dec 13, 2019
EGGLIFE Flour Tortillas Have Flown The Coop Egglife was hatched from the idea that a no-carb, no sugar and high protein wrap was possible. And not only possible but great-tasting. And a great tasting wrap that just happens to be made from eggs is a cause for...