by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a BrandFor Continued Success When the seated-elliptical brand Cubii was initially launched, the brand believed it would be suitable for office workers trying to squeeze some exercise into their day. What they didn’t know was that Cubii would become...
by Kaleidoscope Chicago | Dec 20, 2023
Duncan Hines Have Your Cake and Keto Too Known for desserts that are easy-to-make and easier-to-enjoy, Duncan Hines recognized an absence at shelf for keto consumers with a sweet tooth. Following the keto diet, the brand created a flavor-forward recipe that was low in...
by Kaleidoscope Chicago | Dec 18, 2023
CHINET Bringing a NewGeneration to the Table Since the 1930s, consumers have counted on Chinet for their banquets, barbecues, and everyday meals. But in 2020, the brand came to us with a challenge: it wasn’t seeing the same replacement of core consumers as it once...
by Kaleidoscope Chicago | Mar 16, 2021
RXBAR Design Layered In Excellence Since 2013, RXBAR has set itself apart with health-conscious snacks made with simple ingredients and no BS. Looking to indulge, the brand introduced a new line of protein bars that layer some richness along with nutrition....
by Kaleidoscope Chicago | Mar 15, 2021
Cafe Bustello Bringing An Icon To Life A company rich in heritage, traditions and soul, Cafe Bustelo reached out to Kaleidoscope to launch a line of ready-to-drink coffee beverages. For nearly 100 years, Cafe Bustelo has symbolized and celebrated the stories, flavors...
