by Kaleidoscope Chicago | Jan 29, 2019
ALDI VISTA BAY HARD SELTZER A Refreshing Take On A Category Recognizing the dramatic growth of the Hard Seltzer category, ALDI engaged Kaleidoscope to support the creation of its own private label brand, Vista Bay. Leveraging our Pointing North™ methodology, we...
by Kaleidoscope Chicago | Jul 9, 2018
Swiss Miss Design That Never Loses Steam The Swiss Miss brand team came to Kaleidoscope with a key brand insight: the consumer and on-pack experiences were telling two different stories. Simply put, there’s nothing cold and distant about a delicious cup of hot cocoa....
by Kaleidoscope Chicago | Mar 14, 2018
Fairlife Shaking Up The Milk Category Our challenge was to create a masterbrand and position it as a health and wellness leader. However, fairlife nutrition comes from milk, a commoditized category that has not seen innovation in decades. fairlife had to reinvigorate...
