by Kaleidoscope Chicago | Sep 10, 2025
EXCEL GUM Engaging the Next Gen of Gum Chewers The Mars EXCEL team aimed to refresh its packaging to attract Gen Z consumers while maintaining loyalty from its core audience and meeting Québec’s Bill 96 requirements for bilingual packaging. This redesign also...
by Kaleidoscope Chicago | Dec 20, 2023
Duncan Hines Have Your Cake and Keto Too Known for desserts that are easy-to-make and easier-to-enjoy, Duncan Hines recognized an absence at shelf for keto consumers with a sweet tooth. Following the keto diet, the brand created a flavor-forward recipe that was low in...
by Kaleidoscope Chicago | Dec 18, 2023
CHINET Bringing a NewGeneration to the Table Since the 1930s, consumers have counted on Chinet for their banquets, barbecues, and everyday meals. But in 2020, the brand came to us with a challenge: it wasn’t seeing the same replacement of core consumers as it once...
by Kaleidoscope Chicago | Mar 15, 2021
Cafe Bustello Bringing An Icon To Life A company rich in heritage, traditions and soul, Cafe Bustelo reached out to Kaleidoscope to launch a line of ready-to-drink coffee beverages. For nearly 100 years, Cafe Bustelo has symbolized and celebrated the stories, flavors...
by Kaleidoscope Chicago | Sep 27, 2019
ROUND BARN WINERY, DISTILLERY & BREWERY Bursting Onto The Scene With the popularity of canned wine, beer, and cocktails on the rise, a large grocery retailer approached Round Barn to produce and sell their popular sangria in a can for the first time. To ensure a...
