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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Chinet  - Brand Identity
Chinet - Packaging Design

CHINET

Bringing a New
Generation to the Table

Since the 1930s, consumers have counted on Chinet for their banquets, barbecues, and everyday meals. But in 2020, the brand came to us with a challenge: it wasn’t seeing the same replacement of core consumers as it once had. Facing threats from private label brands and a disjointed design system that made identifying and selecting the right Chinet product difficult, our challenge was to maintain the brand’s high perception while communicating its value and versatility to a younger audience that preferred more casual, ad hoc get-togethers. Following deep immersion, design exploration, and consumer research, we delivered fresh, contemporized brand visuals across the portfolio that reflected the modern consumer’s lifestyle, made shopping easier, and proved Chinet was still “worth it” after all these years.

Our Role

  • Brand Identity Design
  • Packaging Design
  • Digital Rendering
  • Packaging Prototyping
  • Brand Guidelines
  • Brand Activation
Chinet  - Packaging Portfolio
Chinet  - In-Store
Chinet - Brand Activation
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Get In Touch

Let’s talk about your opportunities and business objectives for your brand, because every great partnership starts with a conversation.

Use the form to fill in a few details to get the ball rolling. If you already have a full brief, feel free to email us directly.

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Headquarters

700 N Sacramento Blvd.
Chicago, IL 60612

Phone

+1 773-722-9300

Email

contact@thinkkaleidoscope.com

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About Us

Kaleidoscope is a creative collective of thinkers, designers and makers that together connect people and brands.

Brand Strategy,
Design & Prototyping

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