RXBAR
Design Layered In Excellence
Since 2013, RXBAR has set itself apart with health-conscious snacks made with simple ingredients and no BS. Looking to indulge, the brand introduced a new line of protein bars that layer some richness along with nutrition. Kaleidoscope was tasked with designing the RXBAR Layers packaging to stand out at shelf while staying true to the brand roots. By retaining a familiar brand equity but slimming the overall silhouette, the design extension intrigues both brand loyalists and newcomers alike. Recently launching in major retailers and online, the brand has become the go-to bar for consumers who crave both guilt-free indulgence and a high-protein snack layered into one.
McCain
MCCAIN Easier to shop. Easier to enjoy. Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...
Duracell
Duracell Building a Better Battery Pack You don’t get to be the #1 trusted battery brand by resting on your laurels. When Duracell was ready to debut Optimum, an alkaline battery with a new cathode system, the packaging team knew the experience had to look and feel...