RXBAR
Design Layered In Excellence
Since 2013, RXBAR has set itself apart with health-conscious snacks made with simple ingredients and no BS. Looking to indulge, the brand introduced a new line of protein bars that layer some richness along with nutrition. Kaleidoscope was tasked with designing the RXBAR Layers packaging to stand out at shelf while staying true to the brand roots. By retaining a familiar brand equity but slimming the overall silhouette, the design extension intrigues both brand loyalists and newcomers alike. Recently launching in major retailers and online, the brand has become the go-to bar for consumers who crave both guilt-free indulgence and a high-protein snack layered into one.
EXCEL Gum
EXCEL GUM Engaging the Next Gen of Gum Chewers The Mars EXCEL team aimed to refresh its packaging to attract Gen Z consumers while maintaining loyalty from its core audience and meeting Québec's Bill 96 requirements for bilingual packaging. This redesign also brought...
Marinela
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...