Lillie’s Q
Tradition You Can Taste
For a brand that delivers top shelf sauce, Lillie’s Q looked to Kaleidoscope to deliver a top shelf brand experience. With a flavor quality that captivates consumers from the first bite, the brand wanted to depict themselves as a brand with products that not only satisfy and exceed the expectations of their loyal sauce aficionados, but also invite BBQ amateurs to upgrade their palettes and experiment with a superior dining experience. By executing an in-depth immersion and competitive analysis, Kaleidoscope organized the brand portfolio, established points of differentiation, delivered a refined package, and planned for future growth within the category that aligned with the newly crafted brand experience.
Featured Work
Sara Lee Sweet Moments
Sara LeeGrowing a Sub-Brand Worth NoticingSub-brand Identity・Packaging Design・Design System・Brand Guidelines・Design Implementation・Digital Rendering・Packaging PrototypesThe Challenge Building on the launch of Sara Lee's single-serve warm dessert line, Sweet Moments...
Ruffage
RuffageWhere Wagging Meets WellnessUpstream Innovation・Brand Strategy・Naming・Color, Material & Finish Strategy・Brand Identity・Packaging Design・Design Validation・Digital Rendering・Packaging PrototypesThe Challenge Beginning as a proof of concept for our innovation...