Marinela
Expanding horizons.
Staying true to tradition.
To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system to improve appetite appeal, build clarity, and connect with new consumers.
Through in-depth research and collaborative exploration, we helped Marinela uncover key design barriers and opportunities for growth. The result? A refreshed packaging design system that brings the brand’s vibrant personality to life while enhancing shopability across the portfolio. With mouthwatering new illustrations and a consistent design language, the updated system is already delivering early wins in key markets, inviting more consumers to discover the joy of Marinela.
Duracell
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Moet & Chandon NYE
Moet & Chandon Bringing Everyone Together Again Our 3-year partnership with Moet & Chandon demonstrates the true depth of talent on our design and Prototyping teams. The brand approached us to design New Year’s Eve packaging, and the ask was deeply important:...