FOLLOW YOUR BLISS
There was something missing in the chip aisle in the Middle East. With an expanding group of health-conscious consumers who care about the ingredients in their snacks, there was a lack of options on shelf that fit their lifestyle. KITCO reached out to Kaleidoscope to expand on its current product lineup to develop a sub-brand of healthier, better-for-you chips: KITCO Bliss.
Kaleidoscope was challenged with creating a name, brand identity, and packaging design that would position KITCO Bliss as the go-to snack for the health-focused consumer who wants to indulge in a chip without the guilt. Calling on strategy, graphics, implementation and realization, Kaleidoscope positioned KITCO Bliss as the premium health brand in the category. After just launching in stores, KITCO Bliss has everything it needs to be the premium, healthy and happy player.