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Lillie's Q - Brand Identity
Lillie's Q - Brand Packaging Design

LILLIE’S Q

TRADITION YOU CAN TASTE

For a brand that delivers top shelf sauce, Lillie’s Q looked to Kaleidoscope to deliver a top shelf brand experience. With a flavor quality that captivates consumers from the first bite, Lillie’s Q wanted to depict themselves as a brand with products that not only satisfy and exceed the expectations of their loyal sauce aficionados, but also invite BBQ amateurs to upgrade their palettes and experiment with a superior dining experience. By executing an in-depth immersion and competitive analysis, Kaleidoscope organized the Lillie’s Q portfolio, established points of differentiation, delivered a refined package, and planned for future growth within the category that aligned with the newly crafted brand experience.

Lillie's Q - Packaging Designs
Lillie's Q - Brand Marketing Materials
Lillie's Q - Website Design

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