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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Inspired by FUSE: Design Thinking = Thinking Differently

by Kaleidoscope Chicago | Apr 26, 2012 | Thought Leadership

Transcend the norm. Step out of your comfort zone. Change the conversation. Stop concentrating on how things are supposed to be. Discipline. Grit.   This year’s FUSE conference invited us to open the door to new inspiration, new points of view and new ways of...

Brand Trends: How To Set Strategic Growth Targets

by Kaleidoscope Chicago | Dec 6, 2011 | Thought Leadership

Part One: Setting strategic growth targets Delivering consistent quality that consumers can trust. The mission of private brands is no longer centered on finding ways to make a few extra cents by giving consumers less expensive, look-alike alternatives to national...

Moving Downstream Intelligence Upstream

by Kaleidoscope Chicago | Oct 3, 2011 | Thought Leadership

Article Published in Packaging Digest MagazineSeptember 2011 Issue Designing with the end-in-mind reduces production bottlenecks, speeds time-to-shelf and disrupts the market in the process. In today’s crowded markets, differentiation is increasingly important to...

Dyson's new all season fan. We think it is cool, but some think it is HOT.

by Kaleidoscope Chicago | Sep 16, 2011 | News

The makers of the bag-less vacuum cleaner are at it again with their blade-less fan. Not only is the new Dyson Hot unique in its form and function, but the innovative design resembles that of a portal in which could be used for transport to another world. The design...

This is heavy! Nike Unveil's Marty McFly's Shoe from Back to the Future II

by Kaleidoscope Chicago | Sep 9, 2011 | News

If you are a fan of the Back to the Future series, you will recall the space age and futuristic kicks adorned by Marty McFly in part II of the trilogy. Sometimes fiction doesn’t always stay fiction. Nike has just stepped back in time, or is it forward in time?...
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700 N Sacramento Blvd.
Chicago, IL 60612

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+1 773-722-9300

Email

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