Turning a New Leaf

by Sadaf Ferdowsi | Feb 3, 2020 | Brand Strategy, Thought Leadership

Brand Strategy TURNING A NEW LEAF Sadaf Ferdowsi Junior Strategist & Copywriter February 3, 2020 It’s a little hard to believe the first Apple store opened just nineteen years ago. On the one hand, our reliance on technology makes it difficult to remember a time...

3 Ways Brands Fail Men… and How to Solve Them

by Sadaf Ferdowsi | Jan 29, 2020 | Brand Strategy, Thought Leadership

Brand Strategy 3 WAYS BRANDS FAIL MEN… AND HOW TO SOLVE THEM Sadaf FerdowsiJunior Strategist & Copywriter January 29, 2020 FAIL 1STOP BORING HIMThe male grooming category is awash in a sea of sameness. Overtly phallic form language, trite color schemes, and...

Don’t Sugarcoat It: Confectionery in the 21st Century

by Sadaf Ferdowsi | Oct 30, 2019 | Thought Leadership

Thought Leadership DON’T SUGARCOAT IT: CONFECTIONERY IN THE 21ST CENTURY Sadaf Ferdowsi Junior Strategist & Copywriter October 31st, 2019 After every year of Trick-or-Treating, my dad would take our bag of Halloween candy and hide it. Over the next couple...

Protected: The Rise of the Reformer Brand

by Sadaf Ferdowsi | Sep 18, 2019 | Thought Leadership

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Turning a New Leaf

3 Ways Brands Fail Men… and How to Solve Them

Don’t Sugarcoat It: Confectionery in the 21st Century

Protected: The Rise of the Reformer Brand

Password Protected

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